What is ITW
Research and experimentation towards a new approach to architectural visualization.
From 2015 to 2025, I led Lucydreams as its founder and art and technical director. Alongside my studio work, I wrote tutorials and organized courses and masterclasses in “traditional” architectural visualization.
Discovering artificial intelligence opened a new chapter in my work. I began exploring new ways of thinking, questioning long-established habits and looking for ways to combine new tools with my experience in 3d visualization.
ITW documents this shift through my experiments, results and open questions. This research and conversations with my former students led to the Masterclass Digital Imaging & Visual Storytelling in the Age of Artificial Intelligence.
The method keeps evolving, and this is where I share its development.
Why a masterclass
The research shared on ITW also takes shape in the Masterclass: a course born from experiments with artificial intelligence and my former students’ interest in a different way of creating images.
The Masterclass brings together experience in architectural visualization and new tools and possibilities. The result is a hybrid workflow that keeps evolving with the questions and discoveries that inspired it.