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Telling Stories Through Photos

Angelo Ferretti

Telling Stories Through images

My name is Angelo, and for over 20 years, I’ve been passionate about teaching and creating images focused on architecture and interior design.

This blog a practical guide based entirely on my personal experience — everything I’ve learned and used to build a career in this field.

Read more about me

Bio

My name is Angelo. I was born in Milan, but since the age of five, I’ve lived in Lavinio, a seaside town near Rome. My greatest passion is creating images focused on architecture and interior design through 3D graphics—in one word: archviz. I discovered this world in 2005 while I was still a university student at the Faculty of Architecture at RomaTRE, and from that moment on, I never stopped nurturing this passion, which—quite unexpectedly—turned into my profession.

Over the years, I’ve had the opportunity to work with clients such as Natuzzi Italia, Moroso, Fondazione Fendi, Powerhouse Company, Accademia Nazionale di San Luca, RomaTRE University, Ceramica Catalano, Angelini Pharma, Arata Isozaki & Andrea Maffei Associates, OOF.se, Swiss Sense, and Binini Partners. I’ve also taught at higher education academies such as AANT Rome and IAAD Bologna.

In 2015, together with some of the amazing people I met along the way, I founded Lucydreams. In 2018, I launched a small online shop, and I’m always on the lookout for new inspiration, fresh ideas, and exciting projects to dive into.

Everything I know, I’ve learned by hunting down scattered bits of information across forums, then gathering, verifying, synthesizing, and organizing them in a clear and structured way. This blog was born from a desire to share that knowledge and help beginners—like I once was—save the time and effort it cost me to figure things out.

My work has allowed me to meet in person artists I once considered unreachable—like Adam Martinakis, The French Monkey, and Csaba Banati—and discover that they’re humble, interesting, and friendly people. I spent a long time studying on my own, but sharing and exchanging ideas with others who are passionate about this field made a huge difference. I wouldn’t be who I am today without the many people I’ve met in such a short time.

Although I live just steps from the sea, I prefer the peace of a mountain walk to the chaos of the city. Still, I often visit big cities like Milan and Rome, and over time, I’ve learned to appreciate their positive sides as well.


Teaching

In 2012, I organized my first training course. Due to the strong interest it generated, I haven’t stopped since, bringing my workshops to cities all over Italy—Milan, Rome, Florence, Verona, and also Turin, Cagliari, Bisceglie, and Bologna—alongside talented professionals who, over time, have become great friends.

When I teach, besides having a blast (because I get to talk about 3D all day!), I try to distill years of experience into just a few days and a few words. I don’t just explain how the tools work—I go much further. Anyone who has attended one of my workshops knows the huge amount of energy I pour into turning a “simple” course into an unforgettable experience on many levels.

Many of my former students have gone on to work at companies in Italy and abroad; many others work as independent freelancers with great success. I like to think I’ve played a small (or sometimes big) part in their professional and personal growth.


What I Do

01

Art direction

02

Interior visualization

03

Exterior Visualization

04

Product Visualization

05

One-on-One Consulting

06

Online and Live Workshop

07

Teaching in Masterclass

Portfolio

As a 3D artist specialized in architectural visualization, I help architects, designers, and brands bring their ideas to life through high-quality visual content. Whether it’s still images or animations, I focus on delivering clarity, atmosphere, and emotional impact in every project. My work blends technical precision with a deep passion for photography and art, and over the years I’ve had the pleasure of working with some of the most respected names in the industry.


Work
& Experience

2024 – currently

Academic Teacher

IAAD (Rome)
AANT (Bologna)

2015 – currently

Founder & Art director

Lucydreams
3d visualization & digital art

2016 – 2017

Co-Founder & UI designer

Starflyt

2012 – 2014

Art director & UI designer

The Magic Distillery
Creative Studio

2012 – 2013

Art director & 3D Generalist

IN3D for Scientists
Amsys

2010

Consultant & Web Designer

Accademia Nazionale di San Luca
Digitization and digital management of archival records

2007 – 2009

Web Designer & Editorial Coordinator

Roma TRE University – Faculty of Architecture
Responsible for training new editors
Providing educational support

2003 – 2014

Freelance 3D Generalist

I’ve been trusted by

  • Natuzzi Italia
  • Moroso
  • Fondazione Fendi
  • Powerhouse Company
  • Sicis
  • Ceramica Catalano Spa
  • Kerasan
  • Angelini Pharma
  • Arata Isozaki & Andrea Maffei
  • Accademia Nazione di San Luca
  • Università degli Studi RomaTRE
  • Studio Montazami
  • Joris Poggioli Interior Designer
  • Stiphany Sowell Architecture
  • Studio De Siena Architetti
  • OOF.se
  • Swiss Sense
  • Binini Partners
  • Dental Art
  • In3D for Scientists
  • MHP Media
  • Modo Fotografia
  • Edelweiss Real Estate
  • RA S.r.l.
  • Gruppo Castaldi
  • D73
  • Punto immagine
  • Natuzzi Italia
  • Moroso
  • Fondazione Fendi
  • Powerhouse Company
  • Sicis
  • Ceramica Catalano Spa
  • Kerasan
  • Angelini Pharma
  • Arata Isozaki & Andrea Maffei
  • Accademia Nazione di San Luca
  • Università degli Studi RomaTRE
  • Studio Montazami
  • Joris Poggioli Interior Designer
  • Stiphany Sowell Architecture
  • Studio De Siena Architetti
  • OOF.se
  • Swiss Sense
  • Binini Partners
  • Dental Art
  • In3D for Scientists
  • MHP Media
  • Modo Fotografia
  • Edelweiss Real Estate
  • RA S.r.l.
  • Gruppo Castaldi
  • D73
  • Punto immagine

A special thanks to everyone who has been part of my story

  • Silvia Labanti
  • Sebastiano Marini
  • Giuseppe Lucisano
  • Diego Pasquini
  • Antonio Spataro
  • Sabrina Coletta
  • Angelo Talia
  • Fabrizio Gobbi
  • Francesco Rinaldi
  • Giovanni Savelli
  • Massimo Aquilino
  • Daniela Russo
  • Tommaso Dogliotti
  • Alessandro Trigila
  • Massimiliano Consolandi
  • Marco Cavanna
  • Luca Mattia Minciotti
  • Emanuele Serra
  • Alessandro Reali
  • Matteo Morresi
  • Silvia Labanti
  • Sebastiano Marini
  • Giuseppe Lucisano
  • Diego Pasquini
  • Antonio Spataro
  • Sabrina Coletta
  • Angelo Talia
  • Fabrizio Gobbi
  • Francesco Rinaldi
  • Giovanni Savelli
  • Massimo Aquilino
  • Daniela Russo
  • Tommaso Dogliotti
  • Alessandro Trigila
  • Massimiliano Consolandi
  • Marco Cavanna
  • Luca Mattia Minciotti
  • Emanuele Serra
  • Alessandro Reali
  • Matteo Morresi
Are You Interested in a Project With Me?
Are You Interested in a Project With Me?

Let’s get in touch

Work Inquiries, Questions or Anything Else

Whether you’re looking for high-end visual content, need support on an ongoing project, or are interested in training opportunities — I’d be happy to hear from you. I work with studios, brands, designers and individuals who care about quality, clarity, and storytelling.

If you have an idea, a question, or just want to start a conversation, feel free to reach out. I read every message personally, and I always do my best to reply as quickly and clearly as possible.

info@angeloferretti.com

italiano · english